Emhlabeni we-analytics angisho ukuthi kubi ngempela ukuba namathuluzi amaningi enkampanini, kepha amamodeli wokubusa kufanele abe khona ukuqinisekisa ukuthi imininingwane nezibalo eziholelekile zinembile, ziyafana, zithembekile futhi zivikelekile! Iningi lezinhlangano likholelwa ukuthi lokhu kumbozwe ngokuqaliswa Kwenqubomgomo Yokuphathwa Kwedatha…
Ukuphatha idatha
Inqubomgomo Yokuphathwa Kwedatha ichaza ngokusemthethweni ukuthi ukucubungula nokuphathwa kwedatha kuzokwenziwa kanjani ukuqinisekisa ukuthi idatha inembile, iyafinyeleleka, iyahambisana futhi ivikelekile. Inqubomgomo futhi ibeka ukuthi ngubani obhekele imininingwane ngaphansi kwezimo ezahlukahlukene futhi icacisa ukuthi yiziphi izinqubo okufanele zisetshenziswe ukuyilawula.
Ngabe siyakubona okushodayo? Akukho okushiwo ukusetshenziswa kwezibalo. Iphathwa kanjani imininingwane nokuthi ifika kanjani kuthuluzi ilawulwa kepha uma isethulini bese kuba yisikhathi esimnyama nesivulekile sokwenza njengokuthanda kwakho egameni lokuzenzela noma ukwenza nje umsebenzi. Ngakho-ke, yini i-Analytics Governance?
Ukuphathwa Kwezibalo
Inqubomgomo Yokuphathwa Kwezibalo ibeka ngokusemthethweni ukuthi yikuphi ukucubungula, ukuguqula nokuhlela ama-analytics okuvunyelwe ngaphezu kongqimba lwedatha ukuqinisekisa imiphumela enembile, efinyelelekayo, engaguquguquki, ekhiqizwayo, evikelekile nethembekile.
Sonke sinedeshibhodi enamamethrikhi asemqoka esiwaqaphile futhi okungenzeka sinxeshezelwe ngawo. Sonke sizama ukugwema ukuba neziqu eziningi zale dashboard, kepha lokhu kuyaqabukela kubonakala kwenzeka. Ukuba nenqubomgomo yokubusa ye-Analytics kusiza ukugwema imiphumela ehlukile lapho usebenzisa amathuluzi amaningi noma ababhali abahlukile. Emhlabeni ophelele sine-1 eqondaniswe nedeshibhodi sonke esingafaka kuyo futhi siyethembe. Bese kuthi inqubomgomo yokubusa kwe-Analytics iphinde iqinisekise ukuthi abantu abathile kuphela abangahlela ngokuhlelekile kudeshibhodi eya phambili.
Ngiyethemba, abafundi abaningi futhi banqekuzisa amakhanda abo futhi bayavuma- okuyinto enhle. Ngikholwa ukuthi sonke sifisa ukwethembeka futhi senze okulungile, futhi inqubomgomo yokubusa ye-Analytics ivele ikwenze kube semthethweni lokho kwezibalo. Ngicabanga ukuthi okubaluleke kakhulu ukuthi sakha ngokusemthethweni isidingo sokuba nengxoxo ezungeze izidingo zedatha ngale kwalokho okuhlinzekwa ngumthombo futhi kugxile ekwakhiweni kwempahla nokusetshenziswa kwayo. Kuholela nasekufuneni izixazululo lapho ukuphathwa kohlu lozalo nokusekelwa kwezibalo ezizisebenzelayo (futhi yebo Motio kungasiza lapha).
Cabanga ngakho
Izinqubomgomo zikhona ukusiza ukuvikela wonke umuntu. Esikhathini esiningi sicabanga ngezimo ezinobungozi futhi sikholwe ukuthi azinakwenzeka kithi. Ngeshwa, sengibonile futhi ngasebenza nezinkampani lapho zenzeke khona; Isihlungi sasendaweni esilula kudeshibhodi ukukhombisa wonke ama-akhawunti nama-akhawunti asebenzayo lapho ibhonasi ibisengcupheni. Ithimba elifinyelela idatha ebuswayo njengenqubomgomo yokubusa kepha liyiphakamisela kudathabheyisi yamafu yokusetshenziswa kokuzenzela ngaphandle kokulawulwa yi-IT.
Izingozi ezihambisana nenqubomgomo yokubusa ye-analytics ekhona:
- Izinqumo ezimbi - imiphumela engalungile yokuhlaziya noma imiphumela engathembekile
- Azikho izinqumo - ezinamathele ekuhlaziyweni kohlaziyo
- Izindleko ezilahlekile - isikhathi esilahlekile namaqembu azenzela awawo ngamathuluzi awo
- Ukulahlekelwa yi-brand equity - izimpendulo zemakethe ezihamba kancane, ukukhetha okungalungile noma ukuvuza kwedatha kuya emphakathini
Xoxa ngakho nethimba lakho nababambiqhaza. Ukuba nezingxoxo ezivulekile ngalezi zihloko kungaba nzima kepha ukuvala izikhala phakathi kwe-IT kanye nemigqa yebhizinisi kubaluleke kakhulu empumelelweni nasempucukweni enhle. Wonke umuntu ufuna ukushesha ukusabela, aphendule kepha ngaphezu kwakho konke - kulungile!
Uma ufuna ukufunda kabanzi ngokuthi kanjani Motio izixazululo zisekela ama-analytics okuzisebenzisela wona, xhumana nathi ngokuchofoza inkinobho engezansi.
