Ndipo pamene mediocre ndi bwino kuposa wangwiro
Njira imodzi yolepherera ndiyo kuumirira pa ungwiro. Ungwiro ndi zosatheka ndi mdani wa zabwino. Woyambitsa wa radar yochenjeza zankhondo yoyambilira ananena za “chipembedzo cha anthu opanda ungwiro”. Lingaliro lake linali "Nthawi zonse yesetsani kupatsa asilikali ankhondo achitatu chifukwa chabwino sichingatheke ndipo chachiwiri chimakhala mochedwa kwambiri." Tisiya chipembedzo cha anthu opanda ungwiro kupita kunkhondo.
Mfundo yake ndi yakuti, “ngati simukuphonya ndege, mumathera nthawi yochuluka pabwalo la ndege.” Mwa kuyankhula kwina, ngati mukuyesera kuti zikhale zangwiro 100% ya nthawiyo, mukutaya china chake chabwino. Izi zili choncho ndi ma KPI. Zizindikiro Zofunikira Zofunikira ndizofunikira pakuchita bwino komanso kasamalidwe ka bizinesi. Ndi njira imodzi yomwe mungawongolere bizinesi yanu ndi zisankho zoyendetsedwa ndi data.
Ngati inu Google mawu akupanga zizindikiro zazikulu zogwirira ntchito, mudzapeza zotsatira za 191,000,000. Yambani kuwerenga masambawo ndipo zidzakutengerani zaka 363 kuwerenga usana ndi usiku kuti mumalize. (Ndi zomwe ChatGPT inandiuza.) Izi sizikuganiziranso zovuta za tsambalo kapena kumvetsetsa kwanu. Inu mulibe nthawi ya izo.
Malo abizinesi
Sankhani domain. Mutha (ndipo muyenera) kukhazikitsa ma KPI m'mabizinesi onse akampani yanu: Zachuma, Ntchito, Zogulitsa ndi Kutsatsa, Makasitomala, HR, Supply Chain, Manufacturing, IT, ndi ena. Tiyeni tiganizire kwambiri zandalama. Njirayi ndi yofanana ndi madera ena ogwira ntchito.
Mitundu ya KPIs
Sankhani mtundu wa KPI. Zotsalira kapena zotsogola zomwe zitha kukhala zochulukira kapena zowoneka bwino[1].
- Zizindikiro za KPI zotsala pang'ono kuyeza momwe mbiri ikuyendera. Zimatithandiza kuyankha funso lakuti, tinachita bwanji? Zitsanzo zikuphatikizapo ma metric omwe amawerengeredwa kuchokera ku banki yachikhalidwe ndi ndondomeko ya ndalama. Zopeza zisanachitike chiwongola dzanja, misonkho, ndi kubweza (EBITA), Current Ratio, Gross margin, Working Capital.
- Zizindikiro zotsogola za KPI ndizolosera komanso zimayang'ana zam'tsogolo. Amayesa kuyankha funso lakuti, tidzachita bwanji? Kodi bizinesi yathu idzawoneka bwanji mtsogolomu? Zitsanzo zikuphatikizapo zochitika za Masiku Obwezeredwa Maakaunti, Kukula kwa Malonda, Kubweza kwa Inventory.
- Ma KPI oyenerera ndi oyezeka ndipo ndi osavuta kuunika. Zitsanzo zikuphatikiza kuchuluka kwamakasitomala omwe akugwira ntchito, kuchuluka kwamakasitomala atsopano panthawiyi, kapena kuchuluka kwa madandaulo ku Better Business Bureau.
- Ma KPI odziwika bwino ndi owopsa. Iwo akhoza kukhala omvera, komabe ofunikira. Izi zikuphatikiza Kukhutitsidwa kwa Makasitomala, Kugwirizana kwa Ogwira Ntchito, Kuzindikira Kwamtundu, kapena "Corporate Equality Index".
Gawo lovuta
Kenako, mudzakhala ndi misonkhano ya komiti yosatha kuti muzikangana kuti ndi ma KPI ati omwe ayenera kukhala Ofunikira komanso ma metric omwe akuyenera kukhala ziwonetsero chabe. Makomiti a ogwira nawo ntchito adzakangana pa tanthauzo lenileni la ma metric omwe asankhidwa. Ndi nthawi yomwe mumakumbukira kuti kampani yomwe mudagula ku Europe siyitsatira Mfundo Zovomerezeka Zovomerezeka Zowerengera (GAAP) monga momwe mumachitira ku US. Kusiyana kwa kuzindikira kwa ndalama ndi kugawa ndalama kumabweretsa kusagwirizana mu ma KPIs monga Profit Margin. Kuyerekeza kwa zokolola zapadziko lonse ma KPIs amakumana ndi mavuto ofanana. Potero mikangano ndi zokambirana zopanda malire.
Ndilo gawo lovuta - kufika pa mgwirizano pa tanthauzo la ma KPI. The masitepe mu ndondomeko ya KPI ndi zowongoka.
Bizinesi iliyonse yoyendetsedwa bwino imadutsa munjira iyi ya KPI pamene ikukula kuchokera pazipinda zapansi kupita ku zomwe sizingawulukenso pansi pa radar. Venture Capitalists adzaumirira pa ma KPI ena. Olamulira a boma adzaumirira pa ena.
Kumbukirani chifukwa chomwe mukugwiritsa ntchito ma KPI. Ndi gawo la ma analytics omwe amakuthandizani kuyendetsa bizinesi yanu ndikupanga zisankho zomveka, zodziwa bwino. Ndi dongosolo la KPI lomwe lakhazikitsidwa bwino mudzadziwa komwe mukuyima lero, momwe bizinesiyo inkawoneka dzulo ndipo mutha kuneneratu momwe mawa adzawoneka. Ngati tsogolo silili labwino, mudzafuna kusintha zina - kusintha kwa machitidwe anu, bizinesi yanu. Ngati KPI yopindula ya chaka chamawa ikuyembekezeka kutsika chaka ndi chaka, mudzafuna kuyang'ana njira zowonjezerera ndalama kapena kuchepetsa ndalama.
Ndiko kuzungulira kwa njira ya KPI: Muyeseni - Unikani - Kusintha. Chaka chilichonse, mudzafuna kuwunika zomwe mukufuna KPI. Ma KPI ayendetsa kusintha. Bungweli lachita bwino. Mwapambana Net Profit Margin target ndi mfundo ziwiri! Tiyeni tisinthe chandamale cha chaka chamawa kuti chikwere ndikuwona ngati tingachite bwino kwambiri chaka chamawa.
Mbali yakuda
Makampani ena akhala akufuna kumenya ndondomekoyi. Makampani ena oyambira, ena omwe ali ndi ndalama za Venture Capital, adakakamizika kuti apange phindu lalikulu, kotala kotala. Ma VC sali mu bizinesi kuti ataya ndalama. Sikophweka kupitiriza kuchita bwino pakusintha mikhalidwe yamalonda ndi mpikisano wodula.
M'malo Moyesa - Kuyesa - Kusintha ndondomeko , kapena kusintha chandamale, makampani ena asintha KPI.
Taganizirani fanizoli. Tangoganizirani mpikisano wa marathon kumene ophunzirawo akhala akuphunzitsa ndikukonzekera kwa miyezi ingapo kutengera mtunda wina, 26.2 mailosi. Komabe, pakati pa mpikisano, okonzekera mwadzidzidzi amasankha kusintha mtunda wa makilomita 15 popanda chidziwitso. Kusintha kosayembekezerekaku kumabweretsa vuto kwa othamanga ena omwe mwina adadziyendetsa okha ndikugawa mphamvu zawo ndi zida zawo pamtunda woyambirira. Komabe, zimapindulitsa othamanga omwe adatuluka mofulumira kwambiri kuti amalize mtunda woyambirira. Zimasokoneza machitidwe enieni ndipo zimapangitsa kuti zikhale zovuta kufanizitsa zotsatira mwachilungamo. Izi zitha kuwonedwa ngati kuyesa kusokoneza zotsatira ndikubisa zolakwika za ena omwe atenga nawo mbali. Iwo omwe akanalephera momveka bwino patali chifukwa adagwiritsa ntchito mphamvu zawo zonse, m'malo mwake, adzalipidwa chifukwa chokhala omaliza mofulumira kwambiri pampikisano ndi tanthauzo latsopano la metric.
Momwemonso, mubizinesi, makampani ngati Enron, Volkswagen, Wells Fargo, ndi Theranos
Amadziwika kuti amasokoneza ma KPIs awo, malipoti azachuma, kapenanso miyezo yamakampani kuti apangitse chinyengo chakuchita bwino kapena kubisa kusachita bwino. Zochitazi zingasocheretse anthu ogwira nawo ntchito, osunga ndalama, ndi anthu, mofanana ndi momwe kusintha malamulo a mpikisano wamasewera kunganyengere otenga nawo mbali ndi owonera.
Enron kulibenso lero, koma nthawi ina anali pamwamba pa mndandanda wazakudya ngati imodzi mwamakampani otsogola kwambiri ku America. Mu 2001 Enron anakomoka chifukwa cha chinyengo cha ma accounting. Chimodzi mwazinthu zomwe zidathandizira chinali kusintha kwa ma KPIs kuti apereke chithunzi chabwino chazachuma. Enron adagwiritsa ntchito zovuta zapa-balance-sheet ndikusintha ma KPIs kuti achulukitse ndalama ndikubisa ngongole, osokeretsa osunga ndalama ndi owongolera.
Mu 2015, Volkswagen adakumana ndi vuto lalikulu la masheya pomwe adawulula kuti adasokoneza deta yotulutsa mpweya poyesa magalimoto awo a dizilo. VW idapanga mainjini awo kuti ayambitse zowongolera mpweya panthawi yoyesedwa koma kuzimitsa pakuyendetsa pafupipafupi, ndikusokoneza ma KPIs. Koma osatsatira malamulowo, adatha kupititsa patsogolo mbali zonse ziwiri za equation yokhazikika - magwiridwe antchito komanso kuchepetsa mpweya. Kusokoneza dala kumeneku kwa ma KPI kudadzetsa zovuta zamalamulo ndi zachuma kukampani.
Wells Fargo adakankhira antchito awo kuti akwaniritse zomwe akufuna kugulitsa makhadi atsopano. Chinachake chosayembekezereka chinakhudza zimakupiza zitadziwika kuti kuti akwaniritse ma KPIs awo, ogwira ntchito adatsegula mamiliyoni a akaunti zakubanki ndi kirediti kadi osaloleka. Zolinga zogulitsa zomwe sizingachitike komanso ma KPI osayenera adalimbikitsa ogwira ntchito kuti achite zachinyengo, zomwe zidapangitsa kuti bankiyo iwononge mbiri komanso kutayika kwachuma.
Komanso m'nkhani zaposachedwapa, Theranos, kampani yaukadaulo yazaumoyo, idati yapanga njira yosinthira yoyezetsa magazi. Pambuyo pake zidawululidwa kuti zonena za kampaniyo zidachokera ku ma KPI abodza komanso zidziwitso zabodza. Pachifukwa ichi, ochita malonda amakono sananyalanyaze mbendera zofiira ndipo adagwidwa ndi chipwirikiti cha lonjezo la kuyambitsa kusintha. "Zinsinsi zamalonda" zidaphatikizapo kubisa zotsatira mu demos. Theranos adagwiritsa ntchito ma KPI okhudzana ndi kulondola komanso kudalirika kwa mayeso awo, zomwe pamapeto pake zidawapangitsa kugwa kwawo komanso zotsatira zalamulo.
Zitsanzozi zikuwonetsa momwe kusokoneza kapena kuyimira molakwika ma KPIs kungabweretsere zotsatira zoyipa, kuphatikiza kugwa kwachuma, kuwononga mbiri, komanso kuchitapo kanthu pazamalamulo. Ikuwonetsa kufunikira kosankha bwino KPI, kuwonekera, komanso kupereka malipoti olondola posunga kukhulupirika ndi machitidwe okhazikika abizinesi.
Makhalidwe a nkhaniyi
Ma KPI ndi chinthu chamtengo wapatali choyesa thanzi la bungwe ndikuwongolera zosankha zamabizinesi. Akagwiritsidwa ntchito monga momwe akufunira, amatha kuchenjeza ngati pakufunika kukonza. Komabe, pamene ochita zoipa asintha malamulo pakati pa chochitikacho, zinthu zoipa zimachitika. Simuyenera kusintha mtunda wopita kumalo omaliza mpikisanowo ukangoyamba ndipo musasinthe matanthauzo a ma KPI omwe adapangidwa kuti azichenjeza za chiwonongeko chomwe chikubwera.
- https://www.techtarget.com/searchbusinessanalytics/definition/key-performance-indicators-KPIs ↑
