Futhi lapho i-mediocre ingcono kunokuphelele
Enye indlela yokwehluleka ukuphikelela ekupheleleni. Ukuphelela akunakwenzeka futhi isitha sokuhle. Umsunguli we-radar yesixwayiso sokuhlasela komoya kusenesikhathi uhlongoze “ihlelo lokungapheleli”. Ifilosofi yakhe yayiwukuthi "Hlala ulwela ukunikeza amasosha okwesithathu okungcono kakhulu ngoba okuhle kakhulu akunakwenzeka futhi okwesibili okuhle kakhulu kuhlala sekwephuze kakhulu." Sizoshiya inkolo yokungapheleli kwezempi.
Iphuzu liwukuthi, “uma ungaphuthelwa yindiza, uchitha isikhathi esiningi kakhulu esikhumulweni sezindiza.” Ngamanye amazwi, uma uzama ukuyithola iphelele ngo-100% wesikhathi, ulahlekelwa okuthile okungcono. Kunjalo ngama-KPI. Izinkomba Zokusebenza Ezibalulekile zibalulekile empumelelweni nasekuphathweni kwebhizinisi. Yindlela eyodwa ongaqondisa ngayo ibhizinisi lakho ngezinqumo eziqhutshwa idatha.
Uma usebenzisa i-Google inkulumo edala izinkomba zokusebenza ezibalulekile, uzothola imiphumela engu-191,000,000. Qala ukufunda lawo makhasi ewebhu futhi kuzokuthatha iminyaka engama-363 ufunda imini nobusuku ukuqeda. (Yilokho engikutshele khona i-ChatGPT.) Lokhu akucabangi nokucabangela ubunzima bekhasi noma ukuqonda kwakho. Awunaso isikhathi salokho.
Izindawo zebhizinisi
Khetha isizinda. Ungakwazi (futhi mhlawumbe kufanele) usebenzise ama-KPI kuzo zonke izindawo zebhizinisi zenkampani yakho: Ezezimali, Ukusebenza, Ukuthengisa Nokumaketha, Isevisi Yamakhasimende, i-HR, I-Supply Chain, Ukukhiqiza, i-IT, nezinye. Ake sigxile kwezezimali. Inqubo iyafana nakwezinye izindawo zokusebenza.
Izinhlobo zama-KPI
Khetha uhlobo lwe-KPI. Ukusalela noma ukuhola okungaba ngobuningi noma ikhwalithi[1].
- Izinkomba ze-KPI ezisalele zikala ukusebenza komlando. Basiza ukuphendula umbuzo, senze kanjani? Izibonelo zifaka amamethrikhi abalwe kusukela ku-balance sheet evamile kanye nesitatimende semali engenayo. Izinzuzo ngaphambi kwenzalo, izintela, kanye ne-amortization (EBITA), Current Ratio, Gross margin, Working capital.
- Izinkomba ze-KPI ezihamba phambili ziyabikezela futhi zibheke esikhathini esizayo. Bazama ukuphendula umbuzo othi, sizokwenza kanjani? Lizobukeka kanjani ibhizinisi lethu esikhathini esizayo? Izibonelo zifaka amathrendi Ezinsuku Ezitholwayo Zama-akhawunti, Izinga Lokukhula Kokuthengisa, Inzuzo Yempahla.
- Ama-KPI ekhwalithi ayalinganiseka futhi kulula ukuwahlola. Izibonelo zifaka inombolo yamanje yamakhasimende asebenzayo, inombolo yamakhasimende amasha kulo mjikelezo, noma inombolo yezikhalazo kuBhizinisi Lebhizinisi Elingcono.
- Ama-KPI asezingeni eliphakeme kakhulu. Angase athandeke kakhulu, kodwa asabalulekile. Lokhu kufaka phakathi Ukwaneliseka Kwekhasimende, Ukusebenzelana Kwabasebenzi, Umbono Womkhiqizo, noma “Inkomba Yokulingana Kwebhizinisi”.
Ingxenye enzima
Bese, nizoba nemihlangano yekomidi engapheli ukuze niphikisane ngokuthi imaphi ama-KPI okufanele abe Ukhiye nokuthi yimaphi amamethrikhi okufanele abe izinkomba zokusebenza nje. Amakomiti ababambiqhaza azophikisana ngencazelo eqondile yamamethrikhi akhethiwe. Kungaleso sikhathi lapho ukhumbula khona ukuthi inkampani oyithenge e-Europe ayilandeli Izimiso Zokubalwa Ngokwezimali Ezivunyelwe Ngokujwayelekile (GAAP) njengoba wenza e-US. Umehluko ekubonweni kwemali engenayo kanye nokwehlukaniswa kwezindleko kuzoholela ekuphambeni kwama-KPI njenge-Profit Margin. Ukuqhathaniswa kokukhiqiza kwamanye amazwe ama-KPI ahlushwa izinkinga ezifanayo. Ngakho-ke izimpikiswano nezingxoxo ezingapheli.
Leyo ingxenye enzima – ukufika esivumelwaneni ngencazelo yama-KPI. I izinyathelo ohlelweni lwe-KPI empeleni ziqondile.
Noma yiliphi ibhizinisi eliqhutshwa kahle lizodlula kule nqubo ye-KPI njengoba likhula lisuka endaweni engaphansi komhlaba liye kwelinye elingasakwazi ukundiza ngaphansi kwe-radar. Ama-Venture Capitalists azogcizelela kuma-KPI athile. Abalawuli bakahulumeni bazogcizelela kwabanye.
Khumbula isizathu sokuthi usebenzise ama-KPI. Ziyingxenye yezibalo ezikusiza ukuthi uqhube ibhizinisi lakho futhi wenze izinqumo eziphusile, ezinolwazi. Ngohlelo lwe-KPI olusetshenziswe kahle uzokwazi ukuthi umi kuphi namuhla, ukuthi ibhizinisi belibukeka kanjani izolo futhi ungabikezela ukuthi ikusasa lizobukeka kanjani. Uma ikusasa lingelihle, uzofuna ukwenza izinguquko ezithile - izinguquko ezinhlelweni zakho, ibhizinisi lakho. Uma i-KPI yenzuzo yekota yokuqala yonyaka ozayo ibikezelwa ukuthi izokwehla unyaka nonyaka, uzofuna ukubheka izindlela zokwandisa imali engenayo noma ukwehlisa izindleko.
Lowo umjikelezo wenqubo ye-KPI: Linganisa – Linganisa – Shintsha. Minyaka yonke, uzofuna ukuhlola okuhlosiwe kwakho kwe-KPI. Ama-KPI aqhube uguquko. Inhlangano isithuthukile. Ushaye i-Net Profit Margin target ngamaphuzu amabili! Ake silungise okuhloswe ngakho ngonyaka ozayo siye phezulu futhi sibone ukuthi singenza kangcono nakakhulu ngonyaka ozayo.
Uhlangothi olumnyama
Ezinye izinkampani bezihlose ukushaya uhlelo. Ezinye izinkampani ezisafufusa, ezinye ezinoxhaso lwe-Venture Capital, ziphoqelwe ukuthi zenze inzuzo ephezulu nephezulu, ikota ngekota. Ama-VC awekho ebhizinisini ukuze alahlekelwe yimali. Akulula ukuqhubeka nempumelelo ngokushintsha izimo zokumaketha kanye nokuncintisana kwe-cutthroat.
Esikhundleni Sokulinganisa - Hlola - Shintsha inqubo , noma uguqule okuhlosiwe, ezinye izinkampani ziguqule i-KPI.
Cabangela lesi sifaniso. Cabanga ngomjaho wemarathon lapho abahlanganyeli bekade beziqeqesha futhi belungiselela izinyanga ngokusekelwe ebangeni elithile, amamayela angu-26.2. Kodwa-ke, phakathi nomjaho, abahleli banquma ngokuzumayo ukushintsha ibanga libe ngamamayela ayi-15 ngaphandle kwesaziso sangaphambili. Lokhu kuguqulwa okungalindelekile kudala ukungasebenzi kwabanye abagijimi okungenzeka ukuthi bazigixabeze futhi banikeze amandla abo nezisetshenziswa zebanga lokuqala. Nokho, kuzuzisa labo abagijimi abaphume ngokushesha kakhulu ukuqeda ibanga lokuqala. Ihlanekezela ukusebenza kweqiniso futhi yenza kube nzima ukuqhathanisa imiphumela ngendlela efanele. Lesi simo singabonakala njengomzamo wokuguqula umphumela futhi ufihle ukushiyeka kwabahlanganyeli abathile. Labo abebezofeyila ngokusobala ibanga elide ngoba besebenzise wonke amandla abo, esikhundleni salokho, bazoklonyeliswa ngokuba abaqede umjaho ngencazelo entsha yemethrikhi.
Ngokufanayo, ebhizinisini, izinkampani ezifana ne-Enron, Volkswagen, Wells Fargo, neTheranos
bekwaziwa ngokukhohlisa ama-KPI abo, izitatimende zezimali, noma ngisho namazinga omkhakha ukuze bakhe inkohliso yempumelelo noma bafihle ukungasebenzi kahle. Lezi zenzo zingadukisa ababambiqhaza, abatshalizimali, nomphakathi, ngendlela efanayo nendlela ukuguqulwa kwemithetho yomncintiswano wezemidlalo okungabakhohlisa ngayo abahlanganyeli nezibukeli.
U-Enron akasekho namuhla, kodwa wake waba phezulu ohlwini lokudla njengenye yezinkampani zaseMelika ezakha kakhulu. Ngo-2001 u-Enron wawa ngenxa yezenzo zomgunyathi zokubala. Enye yezinto ezibe nomthelela kwaba ukukhohliswa kwama-KPI ukuze kuveze isithombe esihle sezezimali. U-Enron wasebenzisa izinto eziyinkimbinkimbi ze-off-balance-sheet kanye nama-KPI alungisiwe ukuze akhuphule imali engenayo futhi afihle izikweletu, abatshalizimali abadukisayo nabalawuli.
Ngo-2015, kwaVolkswagen babhekane nengwadla yesitoko ngesikhathi bedalula ukuthi basebenzise imininingwane yegesi elingcolisa umoya lapho bevivinya izimoto zabo zikadizili. Abakwa-VW babeklame izinjini zabo ukuze benze kusebenze izilawuli ezikhishwayo ngesikhathi sokuhlolwa kodwa bazikhubaze lapho beshayela njalo, behlanekezela ama-KPI. Kodwa bengalandeli imithetho, bakwazile ukuqhubekisela phambili izinhlangothi zombili ze-equation elinganisiwe - ukusebenza nokunciphisa ukukhishwa kwekhabhoni. Lokhu kukhohlisa ngamabomu kwama-KPI kuholele emiphumeleni emikhulu yezomthetho nezezimali enkampanini.
U-Wells Fargo uphushe abasebenzi babo ukuthi bahlangabezane nezinhloso zokuthengisa ezinonya zamakhadi esikweletu amasha. Okuthile okungalindelekile kushaye abalandeli lapho kutholakala ukuthi ukuze bahlangabezane nama-KPI abo, abasebenzi babevule izigidi zama-akhawunti angagunyaziwe asebhange nawekhadi lesikweletu. Izinhloso zokuthengisa ezingenangqondo kanye nama-KPI angalungile akhuthaza abasebenzi ukuba bahlanganyele emisebenzini yokukhwabanisa, okuholela ekulahlekelweni okukhulu kwesithunzi nezezimali zebhange.
Ezindabeni ezisematheni muva nje, iTheranos, inkampani yobuchwepheshe bezokunakekelwa kwempilo, ithe isithuthukise ubuchwepheshe bokuhlola igazi. Kamuva kwavezwa ukuthi izimangalo zenkampani zazisekelwe kuma-KPI angamanga kanye nolwazi oludukisayo. Kulokhu, abatshalizimali abahlakaniphile abazange bawazibe amafulege abomvu futhi babanjwe yi-hype yesithembiso sokuqalisa izinguquko. "Izimfihlo zokuhweba" zazihlanganisa ukukhohlisa imiphumela kumademo. I-Theranos yakhohlisa ama-KPI ahlobene nokunemba nokuthembeka kokuhlolwa kwawo, okwaholela ekuweni kwawo kanye nemiphumela yezomthetho.
Lezi zibonelo zibonisa ukuthi ukukhohlisa noma ukuhlanekezela ama-KPI kungaholela kanjani emiphumeleni enzima, ehlanganisa ukuwa kwezezimali, ukonakala kwesithunzi, kanye nesinyathelo somthetho. Igqamisa ukubaluleka kokukhethwa kwe-KPI yezimiso zokuziphatha, ukubeka izinto obala, kanye nokubika okunembile ekugcineni ukwethenjwa kanye nezinqubo eziqhubekayo zebhizinisi.
Ukuziphatha kwendaba
Ama-KPI ayimpahla ebalulekile yokulinganisa impilo yenhlangano nokuqondisa izinqumo zebhizinisi. Zisetshenziswa njengoba zihlosiwe, zingaxwayisa uma kudingeka isenzo sokulungisa. Nokho, lapho abalingisi ababi beshintsha imithetho phakathi nomcimbi, kwenzeka izinto ezimbi. Akufanele ushintshe ibanga ukuya entanjeni ngemva kokuthi umjaho usuqalile futhi akufanele uguqule izincazelo zama-KPI aklanyelwe ukuxwayisa ngenhlekelele ezayo.
- https://www.techtarget.com/searchbusinessanalytics/definition/key-performance-indicators-KPIs ↑
