Kwaye xa i-mediocre ingcono kunokugqibelela
Enye indlela yokusilela kukugxininisa kwimfezeko. Ukufezeka akunakwenzeka kwaye utshaba lokulungileyo. Umqambi wohlaselo lomoya kwirada yesilumkiso kwangethuba ucebise “ihlelo lokungafezeki”. Ifilosofi yakhe yayisithi "Uhlala uzama ukunika umkhosi okwesithathu kuba eyona nto ingcono ayinakwenzeka kwaye okwesibini okona kuhlala kusemva kwexesha." Siza kushiya inkolo yokungafezeki ukuya emkhosini.
Ingongoma ikukuba, “ukuba akuphoswa yinqwelo-moya, uchitha ixesha elininzi kwisikhululo seenqwelo-moya.” Ngamanye amazwi, ukuba uzama ukuyifumana igqibelele i-100% yexesha, ulahlekelwa yinto engcono. Kunjalo ke ngeeKPIs. Izalathisi zeNtsebenzo ePhambili zibalulekile kwimpumelelo nakulawulo lweshishini. Yenye indlela onokukhokela ngayo ishishini lakho ngezigqibo eziqhutywa yidatha.
Ukuba uGoogle ibinzana elidala izikhombisi zokusebenza eziphambili, uya kufumana iziphumo ze-191,000,000. Qala ukufunda loo maphepha ewebhu kwaye kuya kukuthatha iminyaka engama-363 yokufunda imini nobusuku ukugqibezela. (Yiloo nto iChatGPT endixelele yona.) Oku akuthatheli ngqalelo ukuntsokotha kwephepha okanye ukuqonda kwakho. Awunaxesha laloo nto.
Iindawo zeshishini
Khetha isizinda. Unako (kwaye mhlawumbi kufuneka) uphumeze ii-KPIs kuzo zonke iinkalo zoshishino zenkampani yakho: EzeMali, iMisebenzi, iNtengiso kunye neNtengiso, iNkonzo yabaThengi, i-HR, i-Supply Chain, i-Manufacturing, i-IT, kunye nabanye. Masigxile kwezemali. Inkqubo iyafana nakwezinye iindawo ezisebenzayo.
Iintlobo zee-KPIs
Khetha uhlobo lwe KPI. Ukushiyeka okanye ukukhokela okunokuba nokuba kubungakanani okanye umgangatho[1].
- Izalathi ze-KPI eziLaggingyo zilinganisa ukusebenza kwembali. Ziyanceda ukuphendula umbuzo othi, senze njani? Imizekelo ibandakanya iimetrics ezibalwe kwi-balance sheet eqhelekileyo kunye nengxelo yengeniso. Umvuzo ngaphambi kwenzala, iirhafu, kunye ne-amortization (EBITA), iRatio yangoku, i-Gross margin, i-Working capital.
- Izalathisi eziphambili ze-KPI zixela kwangaphambili kwaye zijonge kwikamva. Bazama ukuphendula umbuzo othi, siya kwenza njani? Liya kujongeka njani ishishini lethu kwixesha elizayo? Imizekelo ibandakanya intsingiselo yeeNtsuku eziFumana ii-Akhawunti, iRate yokuKhula kweNtengiso, i-Inventory Turnover.
- Ii-KPI ezisemgangathweni ziyalinganiseka kwaye kulula ukuzihlola. Imizekelo ibandakanya inani langoku labathengi abasebenzayo, inani labathengi abatsha kulo mjikelo, okanye inani lezikhalazo kwiBusiness Business Bureau.
- Ii-KPIs ezisemgangathweni zi-squishier. Basenokuba baxhomekeke ngakumbi, kodwa basabalulekile. Ezi ziquka ukwaneliseka koMthengi, ukuSebenzisana kwaBasebenzi, i-Brand Perception, okanye "i-Corporate Equality Index".
Inxalenye enzima
Emva koko, uya kuba neentlanganiso zekomiti ezingapheliyo ukuxoxa malunga nokuba yeyiphi i-KPIs ekufuneka ibeyiSitshixo kwaye zeziphi iimetrics ekufuneka zibe zizalathi zokusebenza nje. Iikomiti zabachaphazelekayo ziya kuxoxa ngengcaciso echanekileyo yeemetrikhi ezikhethiweyo. Kungelo xesha apho ukhumbula ukuba inkampani oyithengileyo eYurophu ayilandeli iMigaqo yoCwangciso-mali eyaMkelwe Jikelele (GAAP) njengawe e-US. Umahluko ekuqaphelisweni kwengeniso kunye nokuhlelwa kweendleko kuya kukhokelela ekungahambelani kwee-KPIs ezifana ne-Profit Margin. Ukuthelekiswa kwemveliso yamazwe ngamazwe ii-KPI zinengxaki efanayo. Ngaloo ndlela iingxoxo kunye neengxoxo ezingenasiphelo.
Leyo yinto enzima – ukufikelela kwisivumelwano ngengcaciso yee-KPIs. I amanyathelo kwinkqubo yeKPI zithe ngqo.
Naliphi na ishishini eliqhutywa kakuhle liya kudlula kule nkqubo ye-KPI njengoko likhula ukusuka kwisiseko sesiseko esisezantsi ukuya kwelinye elingasakwaziyo ukubhabha phantsi kwerada. AmaVenture Capitalists aya kugxininisa kwii-KPIs ezithile. Abalawuli baseburhulumenteni baya kugxininisa kwabanye.
Khumbula isizathu sokuba usebenzise ii-KPIs. Ziyinxalenye yohlalutyo olukunceda ukuba uqhube ishishini lakho kwaye wenze izigqibo ezivakalayo nezinolwazi. Ngenkqubo ye-KPI ephunyezwe kakuhle uya kukwazi apho umi khona namhlanje, ukuba ishishini lalijongeka njani izolo kwaye unokuqikelela ukuba ingomso liya kujongeka njani. Ukuba ikamva alilungile, uya kufuna ukwenza utshintsho oluthile - utshintsho kwiinkqubo zakho, ishishini lakho. Ukuba umyinge wengeniso yekota yokuqala yonyaka ozayo uqikelelwa ukuba uya kuba ngaphantsi unyaka nonyaka, uya kufuna ukujonga iindlela zokunyusa ingeniso okanye ukunciphisa iindleko.
Lowo ngumjikelo wenkqubo yeKPI: Linganisa – Vavanya – Guqula. Ngonyaka, uya kufuna ukuhlola iithagethi zakho ze-KPI. Ii-KPIs ziqhube utshintsho. Umbutho uye waphucuka. Ubethe i-Net Profit Margin ekujoliswe kuyo ngamanqaku amabini! Masihlengahlengise usukelo lonyaka ozayo siye phezulu kwaye sibone ukuba singenza ngcono na nangakumbi kulo nyaka uzayo.
Icala elimnyama
Ezinye iinkampani zizimisele ukubetha inkqubo. Ezinye iinkampani eziqalisayo, ezinye zinenkxaso-mali yeVenture Capital, ziye zatyhalwa ukuba zenze inzuzo ephezulu nephezulu, ikota ngekota. Ii-VCs azikho kwishishini ukuze zilahlekelwe yimali. Akukho lula ukuqhubeka nempumelelo ekutshintsheni iimeko zokuthengisa kunye nokhuphiswano lwe-cutthroat.
Esikhundleni sokulinganisa - Vavanya - Guqula inkqubo , okanye utshintshe injongo, ezinye iinkampani zitshintshe i-KPI.
Khawuqwalasele lo mzekeliso. Khawufane ucinge umdyarho weemarathon apho abathathi-nxaxheba baye baqeqeshwa kwaye balungiselela iinyanga ngokusekelwe kumgama othile, iikhilomitha ezingama-26.2. Nangona kunjalo, phakathi kogqatso, abaququzeleli ngokukhawuleza banquma ukutshintsha umgama kwiikhilomitha ezili-15 ngaphandle kwesaziso kwangaphambili. Olu tshintsho lungalindelekanga ludala ukungonakali kwabanye ababaleki abanokuthi baziqhube kwaye babele amandla abo kunye nezibonelelo kumgama wokuqala. Nangona kunjalo, inceda abo babaleki baphume ngokukhawuleza kakhulu ukugqiba umgama wokuqala. Igqwetha intsebenzo eyinyani kwaye yenza kube nzima ukuthelekisa iziphumo ngokufanelekileyo. Le meko inokubonwa njengomzamo wokuguqula umphumo kunye nokufihla ukusilela kwabathathi-nxaxheba abathile. Abo bebenokuthi basilele ngokucacileyo kumgama omde kuba bewachithe onke amandla abo, endaweni yoko, baya kuvuzwa ngokuba ngabona bagqibe ugqatso ngengcaciso entsha yemetric.
Ngokufanayo, kwishishini, iinkampani ezifana Enron, Volkswagen, Wells Fargo, kunye Theranos
baye baziwa ngokukhohlisa ii-KPIs zabo, iingxelo zemali, okanye imigangatho yoshishino ukudala inkohliso yempumelelo okanye ukufihla ukungasebenzi kakuhle. Ezi zenzo zinokulahlekisa abachaphazelekayo, abatyali-mali, kunye noluntu, ngokufanayo nendlela ukuguqula imithetho yokhuphiswano lwezemidlalo kunokukhohlisa abathathi-nxaxheba kunye nababukeli.
U-Enron akasekho namhlanje, kodwa wayekhe waba phezulu kwikhonkco lokutya njengenye yeenkampani zaseMelika ezivelisa izinto ezintsha. Ngo-2001 u-Enron wawa ngenxa yezenzo zobuqhophololo zocwangciso-mali. Enye yezinto ezibe negalelo kukuqhathwa kwee-KPIs ukubonisa umfanekiso oncomekayo wezezimali. U-Enron wasebenzisa iintengiselwano ezintsonkothileyo kunye ne-KPIs elungelelanisiweyo ukunyusela ingeniso kunye nokufihla amatyala, abatyali-mali abalahlekisayo kunye nabalawuli.
Ngo-2015, iVolkswagen yajongana ne-stock hit enzima xa betyhila ukuba baye bakhohlisa idatha yokukhupha ukuvavanya iimoto zabo zedizili. I-VW yayiyile ii-injini zabo ukuba zivule ulawulo lokukhutshwa kwezinto ngexesha lovavanyo kodwa zikhubazeke ngexesha lokuqhuba rhoqo, zijika ii-KPIs ezikhutshwayo. Kodwa bengalandeli imithetho, bakwazi ukuqhubela phambili amacala omabini e-equation elinganayo - ukusebenza kunye nokunciphisa ukukhutshwa. Oku kuqhelwa ngabom kwee-KPIs kukhokelele kwiziphumo ezimandla zomthetho nezemali kwinkampani.
U-Wells Fargo utyhale abasebenzi babo ukuba bahlangabezane neenjongo zokuthengisa ezinobundlobongela kumakhadi amatsha okuthenga ngetyala. Into engalindelekanga yabetha umlandeli xa kwafunyaniswa ukuba ukuze bahlangabezane nee-KPIs zabo, abasebenzi bavule izigidi zeeakhawunti zebhanki kunye nekhadi letyala elingagunyaziswanga. Ujoliso lwentengiso olungekho ngqiqweni kunye nee-KPIs ezingafanelekanga zakhuthaza abasebenzi ukuba babandakanyeke kwizenzo zobuqhophololo, ezikhokelela kwilahleko enkulu yegama kunye nemali yebhanki.
Kwakhona kwiindaba zakutshanje, iTheranos, inkampani yezobugcisa yezempilo, ithi iye yavelisa iteknoloji yokuhlola igazi. Kamva kwavezwa ukuba amabango enkampani ayesekelwe kwii-KPI zobuxoki kunye nolwazi olulahlekisayo. Kule meko, abatyali-mali abanobuchule abazange bahoywe iiflegi ezibomvu kwaye babanjwe kwi-hype yesithembiso sokuqaliswa kwenguquko. "Iimfihlo zorhwebo" zibandakanya ukukhohlisa iziphumo kwiidemos. I-Theranos yasebenzisa ii-KPIs ezinxulumene nokuchaneka kunye nokuthembeka kweemvavanyo zabo, ekugqibeleni zakhokelela ekuweni kwazo kunye nemiphumo yezomthetho.
Le mizekelo ibonisa indlela ukuguqula okanye ukumela kakubi ii-KPIs kunokukhokelela kwiziphumo ezibi, kubandakanywa ukuwa kwemali, ukonakala kwesidima, kunye nesenzo somthetho. Iqaqambisa ukubaluleka kokhetho lwe-KPI olusesikweni, ukungafihli, kunye nengxelo echanekileyo ekugcineni ukuthembana kunye nezenzo zoshishino ezizinzileyo.
Ukuziphatha kwebali
Ii-KPI zizinto ezixabisekileyo zokulinganisa impilo yombutho kunye nokukhokela izigqibo zoshishino. Zisetyenziswe njengoko kucetywayo, zinokulumkisa xa kufuneka inyathelo lolungiso. Xa, nangona kunjalo, abadlali ababi batshintsha imithetho phakathi kwesiganeko, izinto ezimbi zenzeka. Akufunekanga utshintshe umgama ukuya kumgca wokugqibela emva kokuba ugqatso luqalile kwaye akufuneki utshintshe iinkcazelo zeeKPIs eziyilelwe ukulumkisa ngentshabalalo ezayo.
- https://www.techtarget.com/searchbusinessanalytics/definition/key-performance-indicators-KPIs ↑
