Privacy Policy

Privacy Policy


1.1 General. This Privacy Policy describes how we, Motio, Inc., a Texas corporation, collect, use, and handle your information when you use our website and services. We are committed to protecting and respecting your privacy and ensuring that your personal data is processed fairly and lawfully in line with all relevant privacy legislation. If you have any questions about this privacy policy, including any requests to exercise your legal rights please send an email with a subject of “Motio Website – Privacy Policy Inquiry” to website-privacy-policy-inquiry AT motio DOT com.

1.2 Companies Not Controlled. This Privacy Policy does not apply to the practices of companies that Motio does not own or control or to people that Motio does not employ or manage.


2.1.1 General Collection. Motio collects personal information when you register as a Member or Guest with Motio, when you use Motio products or services, when you visit Motio pages or the pages of certain Motio partners, and when you enter promotions or sweepstakes. Motio may combine information about you that we have with information we obtain from business partners or other companies, or for the purposes of membership approval.

2.1.2 Information Sought and Collected. When you register with Motio, we ask for personal information such as your name, e-mail address, title, industry and other information that is not otherwise publicly available. Once you register with Motio and sign in to our website, you are not anonymous to us.

2.1.3 IP Address. Motio Web server automatically recognizes a visitor’s IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, Web servers can identify your computer by its IP address. In addition, Web servers may be able to identify the type of browser you are using or even the type of computer. Although it is not our practice to link IP addresses to your personally identifiable information, we reserve the right to use IP addresses to identify a user when we feel it is necessary to protect the compelling interest of our Web site, users of our Web site or others or to comply with laws, court orders, or law enforcement requests.

2.1.4 Use. Motio uses information for the following general purposes: to customize the content you see, fulfill your requests for products and services, improve our services, assist us in providing better products and services, contact you, conduct research, service your account with us and respond to your questions, and to provide anonymous reporting to improve services.

2.2 Information Sharing and Disclosure

2.2.1 We have customers all over the world but to provide you with our services, we transmit your personal data to the United States. If you access the site from outside the United States, you consent to having your personal data transferred to and processed in the United States.

2.2.2 Sharing of Personal Information. Motio does not rent, sell, or share personal information about you with nonaffiliated persons or companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances: We may provide the information to trusted partners who work on behalf of or with Motio under confidentiality agreements. These companies may use your personal information to help Motio communicate with you about offers from Motio and our marketing partners. However, these companies do not have the right to share your personal information or use it for any other reason. We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Motio’s Terms of Use, or as otherwise required by law; and We transfer information about you if Motio is acquired by or merged with another company. In such event, Motio will notify you before your information is transferred and becomes subject to a different privacy policy.

2.2.3 Ad Targeting. Motio reserves the right to at some future date to display targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria – for example, women ages 18-24 from a particular geographic area. Motio does not provide any personal information to the advertiser when you interact with or view a partner promotions. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.


2.3.1 Rights Reserved. Motio may set and access Motio cookies on your computer. Cookies are short strings of text sent from a Web server to a Web browser when the browser accesses a Web site. In simplest terms, when the browser requests a page from the Web server that originally sent it the cookie, the browser sends a copy of the cookie back to that Web server. A cookie typically contains, among other things, the name of the cookie, a unique identification number, and an expiration date and domain name information. Cookies are used for personalization, tracking and other purposes. Cookies may be “session-only” or “persistent”. Persistent cookies last for more than one visit and are typically used to allow a visitor to our Web site to personalize their experience. We may use cookies to analyze the traffic on our Web site (such as total visitors and pages viewed), to personalize features or save you the trouble of retyping your name or other information, and to make improvements to the Web site based on the data we collect. We do not save passwords or other sensitive information in cookies. The use of cookies has become a standard in the Internet industry, especially at Web sites that provide any kind of personalized service. The use of cookies by content providers and advertisers has become standard practice in the Internet industry.

2.4 This Policy Not Applicable to Other Companies. Motio reserves the right to allow online promotions by other companies (e.g. IBM) on some of our pages which may set and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Motio’s cookies.

2.5 Web Beacons. Motio may use Web beacons to access Motio cookies inside and outside our network of Web sites and in connection with Motio products and services.

2.6 Analytics. Motio utilizes third-party services such as Google Analytics to analyze site traffic. These services may collect information such as your computer’s operating system and browser type, IP address, address of a referring website, if any, etc. and may track a user’s path through our websites.


3.1 Editing. You can edit your Motio My Account Information at any time.

3.2 Motio Marketing and Newsletters. We may send you certain communications relating to Motio service, such as service announcements, administrative messages and Motio Newsletter, that are considered part of your Motio account. If you do not want to receive these communications, you will have the opportunity to opt out of receiving them.


4.1 Limited Access to Information. We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

4.2 Federal Compliance. We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

4.3 Required Disclosure: Motio may share personal information with other companies, lawyers, credit bureaus, agents or government agencies in the following cases:

4.3.1 Harm. When there is reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (intentionally or unintentionally) the rights of Motio, its officers, directors or to anyone that could be harmed by such activities;

4.3.2 Law Enforcement. When it is believed in good faith that the law requires it;

4.3.3 Protection. Your Motio Account Information is password-protected.

4.3.4 SSL-Encryption. Most pages on the Motio Web site are browsable via https in order to protect data transmissions.

4.3.5 Credit Card Processing. Credit card transactions are handled by established third-party banking and processing agents. No credit card numbers are stored on Motio Web Servers. The processing agents receive the information over 128-bit SSL connections needed to verify and authorize your credit card or other payment information. Regrettably, no data transmission over the internet or network can be 100% secure. there are security and privacy limitations of the internet which are beyond our control; the security, integrity, and privacy of any and all information and data exchanged between you and us through the websites cannot be guaranteed; and any such information and data may be viewed or tampered with in transit by a third party. If you do not want to provide your personal information or attempt to complete an application.


5.1 Updates to the Policy. Motio reserves the right to change this Privacy Policy at any time by posting revisions to this Web page. Such changes will be effective upon posting.

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As the BI space evolves, organizations must take into account the bottom line of amassing analytics assets.
The more assets you have, the greater the cost to your business. There are the hard costs of keeping redundant assets, i.e., cloud or server capacity. Accumulating multiple versions of the same visualization not only takes up space, but BI vendors are moving to capacity pricing. Companies now pay more if you have more dashboards, apps, and reports. Earlier, we spoke about dependencies. Keeping redundant assets increases the number of dependencies and therefore the complexity. This comes with a price tag.
The implications of asset failures differ, and the business’s repercussions can be minimal or drastic.
Different industries have distinct regulatory requirements to meet. The impact may be minimal if a report for an end-of-year close has a mislabeled column that the sales or marketing department uses, On the other hand, if a healthcare or financial report does not meet the needs of a HIPPA or SOX compliance report, the company and its C-level suite may face severe penalties and reputational damage. Another example is a report that is shared externally. During an update of the report specs, the low-level security was incorrectly applied, which caused people to have access to personal information.
The complexity of assets influences their likelihood of encountering issues.
The last thing a business wants is for a report or app to fail at a crucial moment. If you know the report is complex and has a lot of dependencies, then the probability of failure caused by IT changes is high. That means a change request should be taken into account. Dependency graphs become important. If it is a straightforward sales report that tells notes by salesperson by account, any changes made do not have the same impact on the report, even if it fails. BI operations should treat these reports differently during change.
Not all reports and dashboards fail the same; some reports may lag, definitions might change, or data accuracy and relevance could wane. Understanding these variations aids in better risk anticipation.

Marketing uses several reports for its campaigns – standard analytic assets often delivered through marketing tools. Finance has very complex reports converted from Excel to BI tools while incorporating different consolidation rules. The marketing reports have a different failure mode than the financial reports. They, therefore, need to be managed differently.

It’s time for the company’s monthly business review. The marketing department proceeds to report on leads acquired per salesperson. Unfortunately, half the team has left the organization, and the data fails to load accurately. While this is an inconvenience for the marketing group, it isn’t detrimental to the business. However, a failure in financial reporting for a human resource consulting firm with 1000s contractors that contains critical and complex calculations about sickness, fees, hours, etc, has major implications and needs to be managed differently.

Acknowledging that assets transition through distinct phases allows for effective management decisions at each stage. As new visualizations are released, the information leads to broad use and adoption.
Think back to the start of the pandemic. COVID dashboards were quickly put together and released to the business, showing pertinent information: how the virus spreads, demographics affected the business and risks, etc. At the time, it was relevant and served its purpose. As we moved past the pandemic, COVID-specific information became obsolete, and reporting is integrated into regular HR reporting.
Reports and dashboards are crafted to deliver valuable insights for stakeholders. Over time, though, the worth of assets changes.
When a company opens its first store in a certain area, there are many elements it needs to understand – other stores in the area, traffic patterns, pricing of products, what products to sell, etc. Once the store is operational for some time, specifics are not as important, and it can adopt the standard reporting. The tailor-made analytic assets become irrelevant and no longer add value to the store manager.