Analytics Catalogs – A Rising Star in the Analytics Ecosystem

by Oct 19, 2023BI/Analytics0 comments


As a Chief Technology Officer (CTO), I am always on the lookout for emerging technologies that transform the way we approach analytics. One such technology that caught my attention over the last few years and holds immense promise is the Analytics Catalog. This cutting-edge tool might not directly touch or manage data sources, but its potential impact on the analytics ecosystem cannot be underestimated. In this blog post, I will explore why Analytics Catalogs are becoming increasingly important in the realm of data analytics and how they can revolutionize our organization’s approach to data-driven decision-making.

The Rise of Analytics Catalogs

The proliferation of data in today’s digital landscape is staggering. Organizations are collecting vast amounts of data from various sources, leading to an explosion in data complexity and diversity. This deluge of data presents both an opportunity and a challenge for data-driven organizations. To extract valuable insights efficiently, it is crucial to have a seamless analytics workflow that enables data professionals to discover, access, and collaborate on analytics assets with ease. This is where the Analytics Catalog comes into play.

Understanding Analytics Catalogs

An Analytics Catalog is a specialized platform designed explicitly for managing and organizing analytics-related assets, such as reports, dashboards, stories…e.g. think about anything with pretty visualizations to paginated reports. Unlike traditional data catalogs that focus on managing raw data assets, the Analytics Catalog centers on the analytical layer of the Business Intelligence stack. It acts as a centralized repository of insights, making it a powerful knowledge hub for the entire analytics team and end consumers. One such player in this space is Digital Hive which Motio helped shape in its early days.

The Importance of Analytics Catalogs

1. **Enhanced Collaboration and Knowledge Sharing**: In a data-driven organization, insights gained from analytics are only valuable when shared and acted upon. Analytics Catalogs enable better collaboration among data analysts, data scientists, and business users. By providing a shared platform to discover, document, and discuss analytical assets, the Catalog encourages knowledge sharing and cross-functional teamwork.

2. **Accelerated Analytics Asset Discovery**: As the volume of analytical assets grows, the ability to find relevant resources quickly becomes paramount. Analytics Catalogs empower users with advanced search capabilities, intelligent tagging, raking, AI, and categorization, significantly reducing the time and effort spent on asset discovery. Analysts can now focus on deriving insights rather than hunting for the right data.

3. **Improved Governance and Compliance**: With the increasing focus on governance and compliance, an Analytics Catalog plays a pivotal role in ensuring the security and privacy of sensitive data via visualizations. Too often the focus is placed on Data Governance without thoughts of Analytics Governance (could reference By maintaining and creating asset metadata, permissions, and leveraging the user community the Catalog helps in adhering to governance policies and regulatory requirements.

4. **Optimized Resource Utilization**: Organizations have multiple analytics tools and platforms in their tech stack (25% of organizations use 10 or more BI platforms, 61% of organizations use four or more, and 86% of organizations use two or more – according to Forrester). An Analytics Catalog can integrate with these tools, allowing users to discover and access analytics assets across various BI / analytics platforms seamlessly including SharePoint, Box, OneDrive, Google Drive and more. This integration reduces duplication and optimizes resource utilization, leading to cost savings and improved efficiency.

5. **Holistic View of the Analytics Ecosystem**: By serving as a centralized hub of analytical insights, the Analytics Catalog provides a comprehensive view of the organization’s analytics ecosystem. This visibility aids in identifying analytical redundancies, gaps in analytics coverage, and opportunities for process improvement and resource utilization.


As the analytics landscape continues to evolve, the role of Analytics Catalogs as an emerging technology is set to become increasingly important. By facilitating collaboration, streamlining asset discovery, helping to ensure governance, and providing a holistic view of the analytics ecosystem, an Analytics Catalog acts as a catalyst for data-driven decision-making. Digital Hive is at the leading edge as a pure Analytics Catalog. I call out “pure” as its differentiators are:

  1. Not touching, storing or replicating data
  2. Not replicating or redefining security
  3. Providing a Unified Dashboard with Unified filtering allowing pieces of analytics assets to be assembled into a single asset vs recreation.

These are key points for easy adoption, lower cost of ownership and simply not ending up with yet another BI Platform to manage.

As the CTO and a long-time member of the Analytics community I am excited about the transformative potential of Analytics Catalogs, and I believe that embracing this technology will enable companies to stay ahead of the curve in the fast-paced world of analytics that we all love.