Motio. Always title-cased.
The company name is written Motio — never “motio”, “MOTIO”, or “Motio Inc.” in running text (the legal name is Motio, Inc.). Platform editions are written “Motio for X”: Motio for Power BI, Motio for Tableau, Motio for Qlik, Motio for Cognos. Product names are written exactly as: Soterre, Gitoqlok, QSDA Pro, Guided Tour, MotioCI, MotioPI Pro, MotioCAP, Persona IQ.
Write Motio title-cased in running text: “Motio versions every change automatically.”
Use “Motio for X” for platform editions: Motio for Power BI, Motio for Tableau, Motio for Qlik, Motio for Cognos.
Never “motio”, “MOTIO”, or possessive product constructions like “Motio’s Soterre for Power BI” — just “Soterre for Power BI”.
Don’t abbreviate or translate product names: it’s QSDA Pro (not QSDA), Persona IQ (not PersonaIQ), Gitoqlok (not GitOqlok).
One logo, two versions.
The Motio logo is the runner mark with the wordmark. Two versions are offered: full color for light backgrounds, and cream mono for dark backgrounds. Use the artwork supplied in the brand kit — don’t retype or redraw it. Give it clear space equal to the height of the “M”; minimum size 24px tall on screen, 8mm in print.
Use the full-color logo on light backgrounds and the cream mono version on dark backgrounds, with clear space equal to the height of the “M”.
In partner materials, set the Motio logo at equal visual weight to your own mark, separated by a thin rule.
Never stretch, outline, shadow, rotate, or recolor the logo, and never separate the runner mark from the wordmark.
Never place the full-color logo on dark or busy backgrounds, or the cream version on light ones — use the matching version.
One hero. One ink. One accent.
Kingfisher teal is the brand color — no competitor in the BI ecosystem owns it. Midnight is the ink. Marigold is the single high-energy accent: a highlighted word, a CTA edge, a status dot — never a background fill. Everything rests on warm, earth-tone neutrals. When reproducing the brand, use these values exactly.
Three families. One job each.
Motio materials use three typefaces. When creating co-branded materials, license and use them as below; where that isn’t possible, substitute a neutral grotesque and keep the hierarchy.
Titles, pull quotes, and display moments. Regular weight, tight tracking.
Headlines, body copy, and interface text. 400/500 for body, 600/700 for emphasis and headings.
Labels, version tags, and technical annotations. Uppercase with wide tracking when used as a label.
In writing and in press.
The approved boilerplate description of the company, for press releases, partner listings, and directories:
Motio is the BI Ops platform: version control, deployment, testing, and governance for business intelligence. For more than 25 years, Motio has helped over 1,000 organizations bring the discipline of software development to Power BI, Tableau, Qlik, and IBM Cognos. Motio is a SOC 2 Type II company headquartered in Plano, Texas. Learn more at motio.com.
Motio’s category is BI Ops. Describe Motio as “the BI Ops platform” — not “a DevOps tool,” “a backup utility,” or “a Power BI add-in.”
Motio, Soterre, Gitoqlok, MotioCI, and related marks are trademarks of Motio, Inc. Power BI, Tableau, Qlik, and IBM Cognos are trademarks of their respective owners; Motio is not affiliated with or endorsed by those companies except where stated.
Source assets and co-branding.
Wordmark files, color specs, and partner co-branding rules ship in the brand kit. Tell us what you’re making and we’ll send the right package.