A Review of Author Sanjeev Datta’s IBM Cognos Insight
IBM Cognos Insight, by Sanjeev Datta. Published 2012 by Packt Publishing. Over the past couple of days, I have had the pleasure to review IBM Cognos Insight by Sanjeev Datta of PerformanceG2. I
IBM Cognos Insight, by Sanjeev Datta. Published 2012 by Packt Publishing. Over the past couple of days, I have had the pleasure to review IBM Cognos Insight by Sanjeev Datta of PerformanceG2. I
Marketing uses several reports for its campaigns – standard analytic assets often delivered through marketing tools. Finance has very complex reports converted from Excel to BI tools while incorporating different consolidation rules. The marketing reports have a different failure mode than the financial reports. They, therefore, need to be managed differently.
It’s time for the company’s monthly business review. The marketing department proceeds to report on leads acquired per salesperson. Unfortunately, half the team has left the organization, and the data fails to load accurately. While this is an inconvenience for the marketing group, it isn’t detrimental to the business. However, a failure in financial reporting for a human resource consulting firm with 1000s contractors that contains critical and complex calculations about sickness, fees, hours, etc, has major implications and needs to be managed differently.